INFORM Branded Calling

Policy for Branded Calling Call Purpose Update Verified Business Branding Content

INFORM vs. CallerID What are the requirements to ensure my calls can be authenticated using INFORM with Call Authentication? What carrier networks show my branded calls? What is the difference between INFORM and caller ID? What are the benefits of INFORM? What is INFORM Branded Calling?

Why does my "Reach and Contact Rate by Calls per Individual" graph show call attempts upwards of hundreds/thousands? What metrics come standard with INFORM Branded Calling? What reporting metrics should increase when I brand my calls? How do I measure the impact of branded calling? INFORM Reporting Metrics and Definitions FAQ How long does it take for branding changes to appear in reports?

Why don't the totals in the Reporting dashboard match the metrics on the main Portal landing page? How do I improve the performance of my branded calling programs? Will branded calling improve my answer rate? What should I do if I have a Call Auth (API Error)? How do I add my logo to outbound calls? What name is appropriate for my branded call?