Reporting
Why does my "Reach and Contact Rate by Calls per Individual" graph show call attempts upwards of hundreds/thousands?
Reading “Reach and Contact Rate by Calls per Individual” can be a bit tricky, but this data is in...
What metrics come standard with INFORM Branded Calling?
INFORM Branded Calling comes with some of the most robust reporting in the industry by default. S...
What reporting metrics should increase when I brand my calls?
Branded calling communicates to people why you are calling. Imagine walking up on the street to s...
How do I measure the impact of branded calling?
INFORM Branded Calling comes with several standard reporting metrics and looking at them wholisti...
INFORM Reporting Metrics and Definitions FAQ
INFORM Reporting is a comprehensive dashboard of key performance indicators to help you optimize ...
How long does it take for branding changes to appear in reports?
Depending upon the changes you have made, new programs could take up to 10 days for a program to ...
Do you break call data down by individual phone number?
Yes, data is reported back by program and calling number so you can see how well each individual ...
Why don't my calls appear the same day or immediately after they're made?
The cutoff for each branded calling “day” is based on Universal Time Coordinated (UTC) and then i...
iOS Call Screening Feature and Branded Calling
Last Updated: 3/5/2026In 2025, Apple released a new feature for iOS 26 called Call Screening. Cal...
What calls are counted as branded? Are unanswered calls counted towards our reported totals of branded calls?
Any call that is delivered to an end-user with your brand is counted towards your report totals, ...
How often are reports updated?
INFORM Branded Calling customers have access to call analytics to understand how your branded cal...