Branded calling communicates to people why you are calling. Imagine walking up on the street to someone and saying, “Hey, this is Your Name”, INFORM Branded Calling is introducing you to the people you are calling.
- If the person knows they were going to see you and maybe was even waiting on you, they’ll be happy and receptive.
- If the person knows you, but wasn’t expecting to see you, they might have mixed reactions depending on how they are doing and their feelings towards you.
- If the person either doesn’t know you or may not remember who you are because you only met once, they may be somewhat confused or cold and may just walk away from you.
Branded calling metrics will increase or decrease based on your brand’s relationship with the people you call, why you are calling, and when you are calling.
For some more information, check out How do I improve the performance of my branded calling programs?