INFORM Branded Calling comes with some of the most robust reporting in the industry by default. Set to the last 90 days and exportable to multiple formats, basic reporting tells you how many phone numbers you’ve registered, how many programs you have active, how many unique calling numbers you have used to brand calls, how many of your calls have been treated (branded), and other standard data points.
INFORM comes with standards counts such as how many of your calls were branded on each network and how many unique calling numbers you have used. Check out Reports and Analytics for more information.
First Orion provides you with core metrics to give you insights into the call resolution journey of the people you are calling.
- Decline rate: percent of declined calls
- Answer rate: percent of answered calls
- Talk rate: percent of calls lasting more than 10 seconds
- Engagement rate: percent of calls lasting more than 60 seconds
- Treated Calls and Answer Rate by Program: answer rates for all your programs
These metrics help you understand your callee’s journey and how to improve.
For more information on how to put these metrics into action, see How do I measure the impact of branded calling? Also see INFORM Reporting Metrics and Definitions FAQ.