Caller ID is an available feature of select devices, but most consumers still get a lot of unknown numbers. Caller ID is the presentation of Caller Name Delivery (CNAM). While INFORM Branded Calling looks similar to Caller ID/CNAM to consumers, there are several noticeable differences.
CNAM is limited to 15-characters, legal name only and does not allow you to customize the display name with variations of the business name or reason for call.
INFORM Branded Calling, however:
- allows you to customize your display name
- displays on every call, regardless of the consumer’s device or feature subscriptions
- increases your display name to 32 characters
- comes with valuable call analytics
- builds trust in your call and your brand
INFORM Branded calling is more than just Caller ID, it’s a full solution suite that protects your brand and helps you build trust with your customers.