Summary:
In the release, you’ll have more control over what recipients get when RCS can’t be delivered and more room for message text and rich cards.
New Features
Customize your SMS fallback message
When an RCS message falls back to SMS, you can provide the exact text your recipient receives. If you leave it blank, your existing fallback behavior stays the same. Custom SMS fallback is currently available only through the message API.
MMS fallback for media messages
When RCS is unavailable, messages with images or other media can fall back to MMS. You can also provide custom MMS content to use when the recipient’s number doesn’t support RCS. You’ll receive media replies as MMS and text-only replies as SMS.
- MMS fallback is enabled per agent once MMS is set up. Contact your Enrich representative to enable it for your agent.
See RCS message activity in HubSpot
Sent, Delivered, Read, and Failed events appear in the Activity timeline of the associated HubSpot contact. You can use those events to build custom HubSpot reports on message performance.
Collect marketing consent in the demo widget
The demo widget has a separate checkbox for marketing communications and passes along the consent when someone opts in.
Improvements
Longer, richer messages
- Message text and reply-button prompts can be up to 3,072 characters.
- Card titles can be up to 200 characters.
- Card descriptions can be up to 2,000 characters.
- Data attached to reply buttons can be up to 2,048 characters.
- The HubSpot App Card now shows the full message, up to 3,072 characters.
Media size checks
Media files are checked against the RCS size limits (100 MB per file and 100 MB total per message), so you find out about oversized media up front.
International phone numbers
The message API and HubSpot workflows accept phone numbers in full international format. If a number is invalid, the error message explains what to fix.
Reseller view
- Businesses marked for deletion are hidden from the reseller view, and agent creation is disabled for those businesses.
- The reseller view shows the correct number of active agents.
Portal updates
- The Create Agent button shows a loading indicator while your agent is being set up.
- The HubSpot installation link has been updated.
Fixes
- HubSpot contacts with an invalid or international phone number now show a clear message instead of a generic error.
- If we can't get complete sender information back during setup, you now see a clear, friendly message instead of a technical one.
- Carousels where some cards have buttons and others don't now send correctly.
- "Suggested replies" messages sent from HubSpot workflows now display properly in the HubSpot chat panel.
- Agents created on behalf of a customer now land under the correct customer account.
- Custom MMS content is now respected when a message goes to a number without RCS.
- When several HubSpot contacts share a phone number, activity now shows on the right contact.
- The demo widget now passes along marketing consent when someone opts in.