Summary:
This release brings your Enrich messaging activity into HubSpot as app events, so you can see it on your contacts and build your own custom HubSpot reports from it, without leaving the tools you already use.
New Features
Your Enrich Activity in HubSpot - Ready to Report On
Enrich now sends your messaging activity into HubSpot as app events, tied automatically to the right contact. From there, you can build your own reports on your Enrich usage using HubSpot's custom reporting - shaped around the questions your business actually cares about.
- Your Enrich messaging activity is sent to HubSpot as app events and matched automatically to the right contact
- Activity flows into HubSpot automatically once you've connected and authorized the HubSpot integration
- Once the app events are in HubSpot, you can build your own reports on your Enrich usage with HubSpot's custom reporting options
Improvements
Behind-the-scenes foundation to deliver this reliably - the event pipeline, contact matching, and the connection and authorization between Enrich and HubSpot - so your activity lands in HubSpot accurately and consistently.