INFORM comes with a robust collection of metrics to show you how many of your calls are branding on different networks, what percentage of your calls are getting answered, how many people are declining your calls, and standard information.
Advanced Analytics allows you to customize the optimal time for your calling use cases, and includes Engagement Rate and Success Rate, which tells you how often people are engaging with your calls (default of 1 minute) or on the call long enough to typically be a success for your calling purpose.
Calling programs can differ based on their use case or why you are calling, and Advanced Analytics gives you flexibility in your reporting to understand what is working and what isn’t.
In addition to standard reports, Advanced Analytics gets you access to
- Additional metrics like contact rate, calls per individual, success rate
- Customizable engagement and success rates
- Filter data across any date range
- Granular graphs like Call Duration Buckets, and Reach & Contact Rate by Calls Per Individual
- Business Unit and Program comparisons
For a full comparison of addition metrics provided by Advanced Analytics, see the Reports & Analytics article.
See also