Branding your calls tells the people you are calling who you are and gives them trust in the call. But your brand and reason for calling are important factors that can influence their desire to answer your call and the length of time they want to talk. Following some best practices of branded calling can help enhance your programs and your results:
- Make sure and follow Call Behavior Best Practices to avoid tagging and help protect your reputation’s phone numbers.
- Use different numbers for different call reasons. Including a brief call reason helps people recognize your call, leading to more positive outcomes. Also, separating numbers by use case and call reasons allows you to monitor the results independently of each other.
- Make sure people can call you back on your calling numbers. Sometimes your regular calls will be more effective, but branded calling also persists to the called device’s call log and is a good reminder for people to return your call. Make sure when you place calls people can call those numbers back.
- Be mindful of calling times, frequency, and total number of calls. Be intentional about when you call people, how often you call, and how many times you call each unique individual. Be a call people want to pick up. If you are on a Premium Plan, you have access to additional analytics to help you customize and refine your programs.
- Understand Branded Calling is just one channel. Different people have different needs and will respond best to different communication channels. Branded calling is perfectly suited to be part of a full communications suite including email and text.
- Consider testing similar programs with different branding to see what works best. When you are first setting up your calls, experiment and see what works and what doesn’t.
For more information, also check out Branded Calling Common Terms and Is Branded Calling Helping My Calls?.