For branded calling content to pass vetting:
- All display names should be clear and concise as possible.
- The business name should be included.
- A call purpose may be included, but should come after the business name, like “Acme Bank Customer Service” or “Acme Insurance Joe Jackson”.
If First Orion identifies any anomalies related to any content, branding will be on hold until resolved. Display exceptions will be reviewed on a case-by-case basis. Further guidance for content is provided in the “Branded Communication Content Guidelines”.