Rich Call Data (RCD) is information provided by the call originator to identify themselves to the call recipient. In other words, it’s a way for companies or organizations to generate calls that send an abundant amount of information to a consumer’s phone so that the person recognizes the caller. This information could be a combination of the company/organization name, logo, and corporate colors. It could also include the reason for calling.
RCD was popularized by the US’s adoption of the STIR/SHAKEN framework. INFORM with Logo uses the capability of devices to receive and display RCD but otherwise relies on First Orion’s end-to-end Call Authentication technology to ensure calls are secure and calls with logo cannot be spoofed.