AFFIRM FAQs

AFFIRM is the monitoring component of our Reputation Management Suite that provides visibility into call display data to know how your calls are displayed across devices on the 3 major carrier networks. AFFIRM customers can manage their registered phone numbers and access call display data through First Orion's Customer Portal. For more information, check out AFFIRM Reputation Monitoring.

    Will AFFIRM Reputation Monitoring stop my calls from being tagged as Spam or Scam? 

    No, AFFIRM enables you to monitor the health of their calling numbers to understand how their calls appear on mobile phones, enabling them to see where their brand is being displayed properly or where they may be tagged. AFFIRM’s analytics also gives insights into calling trends that may be influencing negative tags. Improvements in your calling practices are the most effective remedy for Spam or Scam tagging. Adhering to industry standards in Call Behavior Best Practices is crucial to avoid tags. 

    How often should I make validation calls?

    You maintain complete control over the frequency of your validation calls.  To best understand calling behaviors that may trigger tagging, First Orion suggests incorporating the validation calls into your business’ everyday call practices.

    How will I know if my calls are tagged as spam or scam?

    If one or more of your validation calls are tagged as Spam or Scam, your business admin will receive an email notification at 7a (central) the day following the tag activity. You will also see an alert in the upper right-hand corner of the Customer Portal when you log in the following day.

    How long is my calling data accessible in the Customer Portal?

    The reporting is available the day after the validation calls are made, and the data is accessible for 90 days.

    Can I purchase AFFIRM only or do I need to purchase INFORM also?

    AFFIRM can be purchased as a stand-alone solution and does not require INFORM. However, AFFIRM + INFORM enables you to see display name results, ensuring your calls are branded in the way you want them to be displayed.

    How can I see tagging and branded calling display results?

    As an INFORM + AFFIRM customer, you can add the number to a program to brand the calls from the business number. This will allow you to see all call labels in the AFFIRM dashboard, which includes Spam/ Scam tags and branded calls.

    Do I need to add my number(s) to a program to prevent tagging?

    Registering your numbers and adhering to Call Behavior Best Practices will help reduce the risk of negative tagging. Adding your phone numbers to a program will enable you to brand your calls from the specific number but does not guarantee your calls will not be tagged.

    Will validation calls affect INFORM reporting metrics such as Answer Rate, Decline Rate, Talk Rate, etc.?

    No, AFFIRM validation calls will only impact treated call counts. Validation calls are not included in other metrics, such as answer rates, decline rates, etc., to ensure the data accurately reflects your calling behavior.

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